Because these sweet little demons need our help! Every day, Rainbow Demons are injured and killed just because they're peaceful, happy, cuddly little creatures. Other demons despise them. These poor little things are innocent, and make great companions.
Or in Ethan's case, a fantastic husband.
So if you see a Rainbow Demon, please help it! Head on over to @ShamelessRainbow 's Rainbow Demon shelter and bring whatever Rainbow Demons you find.
CURRENT DEMON COUNT (full population): 218
Pick up your heart and run.