5 Quick Tips
1.) Never give up on your shop. You probably won't get orders or members when you first open it. This is natural. You should always keeping “bumping” the topic and bring it back. Eventually someone will notice your shop . Dedication Matters
2.) Advertise it. Advertising your products can get you more orders. One way to advertise is to list your shop in the “Shop Directory” or if you are an idea shop or a review shop is to create a forum in the “Show and Tell” section (for reviews) or the “Project Ideas” section (for idea shops) where more orders can flow through.
3.) Ask your friends to help. Having members in your shop who support you really makes you confident that they have your back and that they are always there to help you. Friends are really great dedicated members .
4.) Partner up with another shop. If you are willing to start out by sharing ownership then you may be willing to partner up with another small shop. You'll start out with two members each of which can make each other feel confident. You have double the advertising power and since you are both working you'll be able to do orders faster.
5.) Building a Reputation. Over time if you offer really good products over and over again people will keep coming back to you. You'll get more orders and people will recommend you. Your shop will grow in the members department and you'll get more orders.
Where you host your shop
Forum Shops vs. Studio Shops. There is no right or wrong answer to which basis you should choose. I have even seen project Shops. But I will say that there is no reason why you should use all three methods. As they say, the more the merrier! You can have an official forum and an official studio and maybe even an official project. Out of the three I would choose using a forum shop. When replying to customers and when they are describing to you what they want you don't have the 500 character limit. Many services just work easier in the formatting department on the forums, such as the reviews and ideas department. Granted, artwork is a drop harder to post but its really no big deal either . I have also seen people who made shops on other websites. There are scratch collaborations that have there own website, but I really wouldn't recommend this. Many scratcher's don't feel comfortable on other sites and its not right to force them to go to your site. I guess it also really depends as well as what your shop is. The Block Library is a website dedicated as being a library of custom blocks. This application probably makes sense, but I also wouldn't call it a shop anymore.
What your services are
What's your plan? Have as many services as possible, have some your good at, or have one that your AMAZING at. All three approaches are acceptable although personally I wouldn't just make services just to make your shop bigger. When I first started my shop, I focused only on logos and signatures in an art category. I didn't even do sprites. I was very new to running a shop at the time and it made sense to only do one service since it was easy to manage. Over time I grew my shop to include many more services, as I gained many more members who had many more talents to offer. This really connects back to the fundamental role of members. Each member can contribute something unique to your shop. Even if you have two members who are artists, they each have different styles to there art which makes them unique. In this way as you grow more members you are able to offer more. It also becomes harder to administrate though as you get more members. Running a good, long-term shop that's expanding always becomes harder as you go along.
Programmers may help with the coding in Scratch. Some shops will have ranks of programmers based on their abilities and skill in that area. Some shops have specialised programmers that work in areas such as Cloud Variables and using 3D in Scratch.
Artists will create banners, signatures, and sprites based on peoples requests. Every artist has a different style and take on an order, so sometimes its fun to see how two different artists interpret an order.
Sound Experts may deal with sound effects in Scratch projects or composing music for people.
Ideas people help with brainstorming ideas for people. This skill has its own forum that you can help in.
Reviewers are mostly what they are called these days but you could also call them testers. They test out either a profile or project, then give feedback in a hopefully comprehensive manner to help the client
Writers in shops will write newspaper articles, storylines, role-playing studio stories, other short stories and much more.
You can skip this category if you never plan to hire. I will warn you that it can get boring sometimes without members, and that you won't have the diverse range of talents you may otherwise have. How a shop organizes its members is always very different. Every shop rooster is like a government and its workers, although its normally a much closer knit community. There are many ways to organize, and each shop is different. I'm just going to pull different roosters from some large shops currently to give you an example of some ways to organize your shop. A shop with members is similar to a collaboration
Note, all the names of members have been removed
Manager- Complete Control, founded the shop
Assistant Manager- Almost Complete Control, serves under the manager
Board of Directors
Founder: Created Tropical Waves. Total, complete control over everything.
Executive Officer: 2nd in command. Complete control.
Co-Executive Officer: Takes place of Executive Officer when gone
Chairman: Can fire members. Takes place of Co-Executive Officer when gone.
Vice-Chairman: Can hire members. Takes place of Chairman when gone.
Chief Manager: Shows skill in all departments. Is leader of all departments.
Chief Artist: Shows great skill in art. Leads artists.
Chief Scripter: Is a highly skilled programmer. Leads scripters.
Chief Reviewer: Can accurately grade a project. Leads reviewers.
Chief Musician: Can creat highly advanced songs. Leads composers.
Secretary: Gathers unclaimed orders and helps with the overall well-being of the collab.
Trainer: Trains members in the Academy.
Manager: Manages the collab and becomes manager of the studio.
Assistant Manager: Helps Manage the collab.
Graduate: Has just passed training.
Recruit: Passed training and works in a department.
Academy (Also Class C)
Trainee:Has to pass training.
Waitee: Is waiting to become a trainee
Special Member: A friend or alt account that you want in Tropical Waves.
Owner: Complete Control
Manager: can hire members - is in control when owner is gone
Assistant Manager: can hire members
Chief Signature/Banner Maker
Founder - Has total control, and owns the shop
Executive Officer - Also has total control
Co-Executive Officer - Steps in for Ex. Officer when neccessary
Manager - Can fire members
Assistant Manager - Can hire members
Chief Artist - Controls the art department
Chief Wallpaper Artist - Controls the Wallpaper department
Chief Scripter - Controls the code department
Chief Musician - Controls the sound department
Chief Writer - Controls the review department)
Anybody else you is not a trainee
All other people
Founder Admin- Person who founded the shop, Complete Control, can declare other admins
Admins- Lots of Control
Members- Other People
Happy Scratcher and Good Luck to all the New Shops out there,
Owner of the largest shop on scratch ever
Originally this topic did not include so much detailed information, I have expanded it using more experience and the Scratch Wiki. Also, if you are into reading, take a look at this: https://uploads.scratch.mit.edu/discuss/topic/270490/